Uploaded on Jul 28, 2009
Negotiation is an inevitable aspect of starting a business. Joel Peterson talks about how to conduct a successful negotiation. Recorded: January 31, 2007
Stanford Executive Education Influence and Negotiation Strategies Program: http://www.gsb.stanford.edu/exed/insp/
Follow on Twitter: https://twitter.com/stanfordbiz
Like on Facebook: https://www.facebook.com/StanfordGSB
Uploaded on Jul 28, 2009
Steve Schappert of Buyer’s Trust Real Estate will be headed to Manhattan on Monday to Meet with producer Mike Wechsler for a new reality TV Show Wechsler is putting together for the BBC called, “Real Estate Road Trip”. For the first time in America, you can have the opportunity to try out a house before you buy it. You tell us what you’re looking for in a new house, and we will match you up with three different properties. Then you get to choose to spend the night in one of the properties to see if it is a good fit for you and your family – and if you want to purchase the house.
Kathleen Chiras of Skyforinc., a national referral service, confirms she has been speaking to the casting director for about a month in an email to Schappert. Chiras says, “Good luck, Steve! Yes, I ‘ve been talking with the casting producer there for about a month. Let’s hope they pick an EBA! KC “. Tom Early President of The Buyer’s Real Estate Brokerage and President of the National Association of Exclusive Buyer Agents had this to say, “Fantastic, keep me informed. I too sent them a bio but have not heard from them. Tom “
Schappert said, “I had no idea about the show but on Friday I received a phone call from Mike Wechsler of BBC Production in Manhattan. They are doing a reality TV show about home buying. I was interviewed, over the phone by Mike, he asked for a picture so, I gave him my website for Buyers Trust. he said he would get back to me. He called back one minute later and asked me to come to Manhattan for a screen call on Monday at 11. “
“I really appreciate the opportunity regardless of whether I am chosen or not. This will be a great PR piece for Exclusive Buyer Agents everywhere! Schappert and Wechsler also talked briefly about Schappert’s new zero energy mixed use building in New Milford.”
Schappert made 2 trips to the BBC offices in Manhattan for the initial interview and then for an actual screening. Schappert was interviewed on camera by Erin Cox, and was told that he had the best stories.
The BBC did not finance the show back in 2005 and now that Schappert is reentering the industry with a great deal more experience and stories to tell, he hopes to get another chance.
In 2007 Schappert was featured on NBC’s going Green and was asked by the National Association of Exclusive Buyer Agents to teach a 3 hour class on Green Building at the national convention at the Golden Nugget in Las Vegas.
Course Overview Many real estate agents operate in a certain specialty or “niche,” and perhaps with a little thought, many more would take the time to discover the benefits of carving out a niche for themselves. When agents market themselves as experts in a certain aspects of the industry, it not only helps the agent, but the client/customer as well. Customers need to know who the most knowledgeable, experienced professional in the area is. If there is an agent who specializes in the topic the customer needs assistance with, it is good for the industry if that customer is made aware of that agent.
This course is designed to help agents identify a niche that they may want to specialize in and to be able to market themselves as an expert so that all customers are receiving the best care possible by an experienced expert in the industry.
- Learning Objectives Upon completion of this course, the student will be able to: Compare mass marketing and niche marketing approaches
- Discuss the process of thinking strategically about developing a niche
- Explore different niches that are available and how they apply to their abilities and interests
- Examine the opportunities available in combining niches to target an even more narrow group
- Describe how being a referral resource could prove to be a valuable niche
- Explain how social media can help build lasting relationships with clients
- List some time management tools and the benefits of each